Founded in 1999 Alife® is a New York City based lifestyle driven company well known for it's curatorial work & creative direction of art exhibitions, live music events & books & magazines as well as it's branded product, experimental retail concepts and top tier collaborations. Focused on Art & Creativity It's mission is to showcase, elevate & perpetuate the diverse downtown culture from which it was born and speaks to an international downtown audience that is as close as down the block and as far as across the globe.  Alife® A Way of Life™