Converse began life in 1908 as a rubber company making rubber galoshes and soon after they began using their rubber to make sneakers, in 1920 they re-named their canvas basketball sneaker the "All Star" and a legend was born. "Chuck Taylors" "Chucks" "Cons" all became synonymous with generations of youth culture movements. Cooshti are official UK stockists of Converse All Star & Cons bringing you both classic & premium models as well as new styles from this great sportswear brand.