OBEY clothing was founded in 2001 as an extension of artist Shepard Fairey’s work. Fairey’s signature Andre the Giant Has a Posse campaign, featuring the famous 520-pound wrestler, was seen plastered all over the East coast throughout his time studying a BFA in illustration from the Rhode Island School of Design. A redesigned OBEY Giant sticker became the icon of OBEY Clothing which now fuses classic military looks and workwear basics with an ever-changing but consistently politically provocative philosophy.
