Founded in Osaka, Japan, in 1991, EVISU revolutionized the denim world by reviving the obsession with premium, vintage-style selvedge jeans. Named after the Japanese god of prosperity, the brand is globally recognized by its iconic hand-painted kamome (seagull) logo. Blending meticulous heritage craftsmanship with bold, era-defining streetwear aesthetics, EVISU remains an undisputed cult favorite for denim purists and street style collectors alike.